Restaurants and food establishments of all kinds and all over London have been using leaflet distribution to advertise their services for decades.
As we all know due to the how competitive the restaurant business is not many ineffective procedures are adhered to for this long. No restaurant can afford to throw away money on non-functional marketing.
As leaflet distribution has been used for this long it has to be a good way to advertise a restaurant in London but what is the best approach to restaurant leaflets in London?
Is London different?
London provides a hugely competitive environment and it attract many people of high skill in the world of business. This on top of the fact that the restaurant business is very difficult to succeed in everywhere creates a high pressure environment.
As no money can be wasted we need to carefully examine every element of our marketing efforts. So in a way London is different. You need to be even better to succeed than other places.
That is why we will focus on Design, Print Format and best Distribution Strategies in this article.
Design
The era of people receiving a menu through the letterbox and picking up the phone to order from it has passed.
The dominance of the food delivery apps has changed the landscape and for whatever reason most of the London population prefers this non-personal way of ordering.
This has forced us to seriously simplify the designs of our leaflets. We are focusing way more on the quality and variety of images used on your leaflets and tend either hugely simplify our client’s menus for their leaflets or even completely eliminate them.
This puts a lot of pressure on the designer of the leaflet to deliver the message, respect the quality image but still keep everything very simple.
That’s why we at The Private Postman have our own design team on staff to help build your leaflets from the ground up, tweak your existing designs or provide free feedback on your current leaflet.
The best approach to restaurant leaflets in London is simplicity.
Print Format
As the leaflets have been simplified we tend to recommend sticking to conventional A5 or DL formats to our clients. Gatefolds and other fancy approaches have their place but in a much smaller number of cases and should be used with a clear goal in mind.
Distribution strategies
Repeated leaflet distribution deliveries is the name of the game in 2020 and beyond.
You want your leaflets going through your client’s letterboxes repeatedly to make sure that everyone in the area of London you are based in knows about your existence and is constantly reminded of it.
The same way you wouldn’t see a TV ad just once leaflet distribution benefits from repeated exposure.
This approach however requires sensitivity and that is again where we step in. We know what frequencies of deliveries work and we know how to tweak your design to make them work the best.
We hope that this article about the best approach to restaurant leaflets in London has been helpful. Please feel free to get in touch with us if you have any questions of if you’d like to book a leaflet distribution campaign here.
