Running a London business that focuses on serving your local area brings some unique challenges. Some marketing efforts are more effective than others and it can be difficult to judge what the best way to advertise is. Let’s have a look at the top 5 ways to promote your local business.
Online advertising
Advertising your services online is basically a must in the current world. Some online channels however can be very overpopulated and difficult to break through on. This includes trade specific apps like food delivery or real estate platforms.
Since breaking through online can be difficult combining your online efforts with real world methods like leaflet distribution is the ultimate strategy.
Leaflet Distribution
Leaflet Distribution is the best method of reaching every potential customer in your local area. Your deliveries can be very targeted or cover a large area of London. Marketing in general has gotten much more sophisticated over the last ten years and leaflet distribution is no exception.
Methods of tracking, targeting, demographic breakdowns and more sophisticated delivery methods like multi-drop campaigns are a norm now.
Leaflet distribution is unique in the fact that when you plan your campaign correctly you are guaranteed to have a piece of custom designed marketing material delivered to everyone in the area you are targeting.
Multi-drop campaigns
The most effective way to organize a leaflet distribution campaign is to plan a multi-drop campaign.
Leading up to an event one can create a campaign of multiple drops with leaflet using multiple designs. A new business that has just moved to an area can gather an unprecedented amount of mind-share through multiple correctly spaced out drops announcing the opening and sharing promo codes.
An established business can also run repeated campaigns at crucial times of year to regularly ‘wake up’ an area and keep a steady stream of new customers.
Multi-drop campaigns bring a completely new approach to leaflet distribution and most business in London can hugely benefit by using it intelligently.
Keep your branding consistent
The most important idea in this Top 5 ways to promote your local business is to keep your branding consistent over all platforms. Online, Leaflets, Print Adverts and your store front need to all be using the same branding. The same fonts, colour schemes and logos. Your brand needs to be identifiable and recognizible.
Keep it local
When you are promoting your business in London don’t get too focused on the raw numbers of people you can reach with a given method. The UK capital is large and it can swallow up an almost infinite budget of an unfocused marketing campaign. Depth is more valuable than width in London marketing and focusing mainly on your local area or a few specific postcodes/neighbourhoods is the way to go.
We hope that this list of Top 5 ways to promote your local business in London has been useful. If you have any question of if you’d like to book a leaflet distribution campaign please feel free to get in touch with us here.
