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How to optimize your leaflet distribution campaign?

How to optimize your leaflet distribution campaign?

Repetition is the key to successful advertising.

When was the last time you've seen a TV advertisement only once? Probably never!

Repeating your leaflet campaign on a regular basis creates product awareness and familiarity.

Ensuring that your company will always be the first to come to mind.

It is impossible to predict a response rate from a single leaflet drop, as there are too many factors involved. But it is a proven fact that repeating your campaign will ensure an increase in the percentage of responses over a period of time.

A vital factor in leaflet advertising is: The quality of the leaflet design.

It is vital that the design of your leaflet has the right impact on the doormat, not on your computer monitor. We have 10 years of experience in the leafleting industry. We know exactly what works. We also have 20 years of marketing expertise to enable us to offer clients design advice, before they go to print.

We want you to be successful. We want you to come back and work with us again. Ensuring that your leaflet design is of the highest quality is of absolute importance to us.

How to optimize your leaflet distribution campaign?

We have covered design and the idea of repetition of leaflet drops. These are some of the most important aspects of leaflet distribution that often get overlooked or are not paid proper attention to.

There are of course other things we need to focus on. Selecting the correct area is one of them. No matter the size of your drop, efficiency is crucial. Delivering to areas that won't be responsive to your services or products is a waste of time and money. If we can make sure to save your resources from being wasted on areas that are not appropriate and redirect them to parts of London that will be we can make real steps towards maximizing the potential of your leafleting campaign.

Our mapping system is designed with this in mind. We exclude all council housing, businesses and industrial areas from our system automatically. On top of that we make sure to break down each London postcode to smaller demographically consistent groups of approximately 5000 leaflets. With this system it becomes very easy for you to make decisions about which exact areas you want to target with your leaflets and we can make recommendations at a very micro level. This system also makes it very easy to keep track of each repeated drop since our groups are numbered and coded and we keep rigorous records of each delivery.
This system is also scalable since we use it for campaigns running in the hundreds of thousands and even millions of leaflets over period of months and years. You can get involved in as much detail as you'd like or just keep the micro-managing to us. We are comfortable working in both ways.

If you have any questions, please don't hesitate to contact us and ask if you have any questions.