We’ve already discussed why you should invest in leaflet distribution, but not when you should actually use them. After all, it is not feasible for companies and individuals to constantly design and distribute leaflets, so it is important to know when a leaflet will be most effective.
Usually, business owners tend to distribute leaflets when something is happening or will happen soon, such as an event or launch. So, which circumstances can benefit the most from leaflets?
Promotions and Discounts
Are you having a promotion in your fast food restaurant? Do you want people to know you’re offering a discount on a certain product or service? Then a leaflet can help you get the word out there! And who doesn’t love a freebie? With a fantastic number of 79% of consumers that look at leaflets or pass them on to someone else they know, the likelihood that your target customers will pay attention to your promotions is high!
Products and Services
One of the most common reasons for leaflets is to advertise specific products or services. You want your target audience to know what you have going on, so investing in leaflets is an inexpensive way of spreading your message to a large number of people.
Also, if you have a launch coming up, you can promote it on your leaflets as well. By distributing these leaflets to existing and potential customers, we can help to make them aware of your launch, no matter whether it’s a product, a service, or a new franchise or branch. The options are limitless!
Using topical news or events to your advantage can add an extra boost to your leaflets. If there’s something on the news, or there will be in the near future, like the Royal Ascot, for example, you can tie it in with your content and be creative with your content and advertising message.
Don’t get too carried away, however, and make sure that any link to that topical news supports your message, that it isn’t too vague or unrelated to your content, and that what you want to convey is still obvious. The idea here is to use the event as a connection that will resonate with your target audience and help you to attract more attention.
At The Private Postman, we know just how important timing is. In fact, it’s part of our business model, as we distribute your leaflets later in the day for maximum visibility. The same goes for the best moments to have leaflets distributed. If you have something to say and your message is relevant, then you have a higher chance of success.