One of the most important aspect of any successful leafleting distribution campaign is proper planning. Deciding in a rush on what areas and amounts of leaflets should be used, not spending enough time on the design of your leaflets or not thinking through what type of client you want to target with your campaign can result in your business loosing money on an unsuccessful campaign.
We at The Private Postman believe in proper planning and offer help to all our clients with every step in this process. We recommend following a checklist similar to this.
1. Target client
Before moving into the design stage spend some time thinking about what type of client you want to target with your campaign.
You might want to target a specific area close to your business that is full of busy professionals to fill Yoga classes after 8pm on a weekday. This will dictate how the design of your leaflets should be structured and how many times you should drop your leaflets through the letterboxes of your clients. An affluent client might be made to act by a great classy design more than a discount voucher for example.
Make sure to spend appropriate amount of time designing your leaflet. As mentioned above the concept for your campaign is crucial to it’s success.
We at The Private Postman offer design consultations and even full design services so please feel free to contact us to see how we could help you with this part of the process.
3. When to drop?
Do we drop before Christmas because your product would make great gifts or do we drop your leaflets after Christmas because you offer private training service that people are more likely to respond to after spending two weeks eating food and not moving much.
Please plan ahead so you can get everything ready for your campaign in time.
You do not want to miss a crucial time of the year for your business because of a lack of planning.
4. What areas?
At The Private Postman we pride ourselves on our detailed knowledge of London. If you are looking for a specific type of client, we can help you find the ideal area for you to target with leaflet distribution. We know what times of the year certain areas are empty because the inhabitants have left for vacation or to their country homes. You can consult one of our experts on all the details of the areas you are looking to target before your drop to make sure you get the most out of your campaign.
Leaflet Distribution is at it’s most effective if we repeat a specific drop 2-3 times in 4-5 week intervals. Please keep this in mind when planning your campaign.