While leaflet distribution is a hugely popular marketing tool, there are still some misconceptions about it and its efficacy. At The Private Postman, we strive to clear up any misunderstandings you may have about leaflet distribution, so that you can take advantage of this powerful tool.
So, what are the most common misconceptions about leaflet distribution?
Leaflets Have Low Response Rates
This is a popular misconception about leaflets! A lot of people believe that no one likes receiving marketing materials in their mail and, therefore, will ignore their message. However, the truth is that, according to the Direct Marketing Association, up to 79% of consumers will keep, pass on to a friend or glance at the contents of a leaflet.
This clearly shows that this misconception is not grounded in reality and that leaflet distribution should not be so quickly dismissed by business owners!
It Doesn’t Matter Where Leaflets are Distributed
Many people believe that it doesn’t really matter where leaflets are distributed, as long as they are distributed in the first place. However, it does matter! Targeting a specific audience can improve your response rate, which is why it’s so important that you know your target market clearly.
Having a local company distribute your leaflets can also benefit you, as they’ll know the area better (and can provide better assistance) than one that is farther away. Our postmen are experts in delivering your leaflets in London, as they have a deep understanding of the areas, the streets and the addresses!
All Distribution Companies Offer the Same Services
You might think that all leaflet distribution companies do the same job and that choosing one is just a question of looking at pricing; this couldn’t be farther from the truth, however. The services provided, as well as their quality, will vary depending on the company you choose. You should always aim for a responsible, reliable and trustworthy leaflet distribution company!
At The Private Postman, for example, we offer two delivery times per day and start our rounds later in the day, meaning that your leaflet will be first seen when the house owner returns. In addition, we also provide GPS tracking that allows you to track in real-time where and by whom your leaflets are being distributed.
It’s Too Expensive
This is another common misconception, as many business owners believe that this form of marketing is too expensive to yield the results they want at reasonable prices. On the contrary, leaflet distribution is actually one of the most affordable types of advertising in the market, especially if you consider the return-on-investment they provide.
Designing and printing leaflets don’t have to break the bank, and the same goes for door-to-door distribution; we offer competitive rates that not only help you save money but also gives you the service that works.
These and other misconceptions might be holding you back from achieving the marketing results you’re looking for, so don’t postpone your decision any longer and start working on your leaflets! After all, leaflet distribution is an incredibly important traditional marketing tactic that can help you expand your customer base by targeting the right audience and getting your message out there.