Restaurants and kitchens all have these 7 key problems in the current market.
-
Mass Competition:
Every high street restaurant now has the ability to deliver food. Competition for home delivery has therefore increased drastically.
-
No opportunity to stand out.
There are hundreds of local competitors listed on the various app platforms, all fighting for market share int he same delivery areas. A name only listing and a thumbnail image of your food or logo does not sell your brand. It only shows your food type: Pizza, Indian, Burger, Chinese etc…
-
Not reaching 100% of your local market
Not everyone uses apps to order food. The stats show this to be only around 25% of people in any given area
-
Loss of control
Loss of control over your local area and your local market.
-
Giving away 30% of your income
And sometimes more to the app providers.
-
Less People eating out
Consumers can now get restaurant quality food delivered to their homes at an unprecedented scale. Once a person has eaten, he or she is out of the market for a while.
-
Your previous phone-up and walk-in trade has decreased
The apps have converted this business into an ‘app only’ trade.
Over the last three years TPPM (our marketing arm) have been developing a n
ew exclusive system to allow restaurants to break free from delivery food apps and reclaim their delivery areas. There is a variety of techniques that get employed in this system. Too many to go through here but one of the most crucial ideas that is allowing our clients to free themselves from the delivery apps and diversify the places their customers find them are repeated leaflet drops. These need to be carefully planned but there are very few tools that are as effective at developing a local brand awareness as carefully executed repeated leaflet drops. Brand awareness and recognition is exactly what many local restaurants struggle with in the current climate as we explained above. Feel free to get in touch and ask one of our experts about the types of repeated drops that might be beneficial to your business.
