Every company requires a different approach to leaflet distribution. An estate agent will need a different strategy to a restaurant and a dog walking service will need a differently structure campaign from a cleaning company.
We spend time helping our clients plan exactly how each campaign should be structured and analyse precisely what results we should be looking for with each drop.
One of the main aspect to keep in mind when picking a leaflet distribution company for any business looking to have flyers distributed is whether the leaflet distribution company can effectively communicate with the individuals handling their flyers drops.
We have effective procedures in place for dealing with larger clients. We can work directly with marketing departments planning and executing large-scale campaigns or we can deal with every branch individually. By providing custom made ‘Distribution Packs’ for each branch we can offer a great level of control for all your local managers to conduct their own local leafleting campaigns simply and efficiently using our streamlined services.
We have experience working with multiple-branch estate agents and restaurants where we need to communicate directly with each branch manager while keeping head office informed about everything that is happening on regular basis.
We also provide our clients with weekly updates on how their distribution is progressing. This is very welcomed by larger clients running higher numbers of leaflets over longer periods since it allows for a very clear understanding of progress made on weekly basis.
These updates are done in the form of regular emails detailing exact numbers of leaflets delivered every week together with a detail description showing the exact areas targeted.
This is especially helpful in case of adverse weather conditions effecting the leaflet distribution and the schedule of deliveries. It also makes a big difference in case some of our larger clients prefer to run multiple versions of the same leaflet. This way you can measure the response in real time and compare different types of leaflets, their effectiveness and viability.
Some of our larger regular clients have been delivering substantial numbers of leaflet regularly for years and as such understand what they can expect in terms of response when doing a leaflet drop. As we inform them of exactly when and where the drops have happened every week, we can communicate and look for any inconsistencies in response.
There are many things effecting response rates outside of only the quality of delivery but when we work long term with a client dropping over 80,000 leaflets a month we can spot patterns and address and deviation from the expected results.
Working with numbers of over eighty thousand leaflets a month allows us to create effective long-term campaigns that allow for expansion to larger territories with multiple rotating postcodes. This combined with repeated drops helps us create the most effective campaigns possible.
We currently deliver over 18 million leaflets per year with the best workers and systems in the industry, whilst maintaining an unrivalled level of personal service.