The fact that engaging in online marketing is a part of running almost any business nowadays is an indisputable reality. Many companies look at it as a cost effective option when it comes to talking to as many of their potential customers as possible. This form of advertising is definitely effective.
If online marketing is the only way you advertise your business you are missing a large amount of potential clients in your local area.
Not everyone is on social media and not everyone will be on the exact trade-specific app you are choosing to use. One of the advantages of leaflet distribution is that we can guarantee that every household in your immediate area will receive your marketing materials. It makes no difference if the people living in the home we distribute to are older and don’t use instagram, they will inevitably see your flyer.
For businesses that are very much focused on their local area like restaurants, cafes, local butchers, churches, schools, councils, estate agents, or GP surgeries it is very important to make sure that everyone who lives locally and could potentially visit your location knows about the existence of your business.
A tastefully designed leaflet or a menu should still be a part of any marketing strategy.
One of the tactics that we use to make sure that your campaigns get to all the households in your local area is repetition. We advise new clients to run two to four repeated drops to the same area with circa four weeks in between each delivery. Any door to door distribution campaign will benefit from a similar approach. The response rates tend to improve with every drop and so does your brand recognition. To get the maximum impact from your leaflet drops we also help with the design of your leaflet. We either build your design from scratch or provide free design consulting services. With years of expertise we can help you identify exactly what message your leaflet should deliver and what is the most effective way of structuring it.
To give you an example of how effective Leaflet Distribution can be many of our largest clients are restaurants. A large percentage (25%-60%) off all orders these companies receive is still from leaflets. Even through the disruption that food delivery apps have brought recently and the prevalence of social media – leaflets are still one of the most important pieces in the marketing puzzle any restaurant has to put together.
A physical piece of paper with a beautiful design still has an effect that some other forms of advertising do not. On top of this, if through an active offer you add the need to keep the leaflet in the household you have an indispensable selling tool on your hands.
With our well priced printing services we can help you run some of the most cost effective marketing campaigns you can find.
It is important to embrace new technology and take advantage of the options that are offered. It is also important to make sure to set a foundation in place that will allow you to experiment with these new tactics. Let leaflet distribution be that foundation.
