Leaflet Design Advice

Leaflet Design Advice

“No matter who you use for leaflet delivery,
or how many you distribute, if the leaflet design is weak,
it will simply not work as well as it could and should.”
Mark Redmond, MD @TPP

Mark and his team at The Private Postman have been at the forefront of offline leaflet design concepts and innovations for over twelve years.

In a free ‘ten-minute pulling no punches chat’ Mark will be able to put you on the right path.

Mark’s background was running the marketing department for one of the largest events promotion firms of its kind, back in the 90s. He works alongside our own designers and runs all TPP promotions and marketing. We know exactly what you should be aiming at.

Case study 1: Frequency Cocktails

Before TPP Advice

Leaflet Design Advice

TPP advice: It’s close but not there yet.

 

1. Side A: Change the Angel to ‘Islington’ – say we are the best in all of N1, not just part of it!

2. Side B: Remove brand from top - that should go at bottom.

3. Instead put the body copy at the top and run it large as possible as the HEADLINE.

4. Branding /Logo at bottom with space around it to look clear and classy.

5. Rest all good, that’s it, lets see that…

After TPP Advice

Leaflet Design Advice

Case study 2: Fresh Fitness Foods

Before TPP Advice

Leaflet Design Advice

TPP advice: It’s close but not there yet.

 

1. Side A Problems

- No headline nailing what we are selling and why we want it from you

2. Side B Problems

- The strap line should be on both sides

- ‘UK’s no. 1 food prep company’ I like, it’s telling us what you’re selling

- We don’t need the how it works bit, that’s for the website

- This side way too busy

- You have brilliant testimonials. None of them are on this leaflet. They should be.

After TPP Advice

Leaflet Design Advice

So, as we can see here, a bit of professional advice can and will go a long way.

Mark and his team are ready to take your call.

Please start by calling us.

Or if you want us to design from scratch we can also do so

Talk to Mark and the team now on 0203 269 1012