Is Leaflet Advertising Eco-friendly?

Is Leaflet Advertising Eco-friendly?

“Paper is more sustainable than you think.”

Going paperless and green are often seen as the same thing. But like with other topics that are regularly discussed in society many ideas that people take for granted might be incorrect.

We've teamed up with Two Sides and Love Paper to share with you some good quality information about the use, recycling and production of paper and how it might impact the environment. Love Paper is an international campaign in 43 countries. You might have seen their logos below.

If leaflets are made of paper, can leaflet advertising be eco-friendly?

Is Leaflet Advertising Eco-friendly?

As seen in

Is Leaflet Advertising Eco-friendly?

1. Recycling - The Paper Revolution

Paper is a material with one of the highest recycling rates in Europe.

- In 2019, 72% of paper consumed in Europe was recycled and the upwards trend in this number is clear.

- Recycling rates are high across housholds, businesses and large industry.

- For packaging the recycling rate is even higher at 85% of paper and cardborad packaging used in Europe being recycled.

(source: CEPI, Key Statistics, 2019, Two Sides Consumer Packaging Preferences Report 2020)

Is Leaflet Advertising Eco-friendly?
Is Leaflet Advertising Eco-friendly?

2. Trees and Forests - providing clean air

European forests are growing at the rate of 1,500 football pitches every day providing wood for paper production.

- Over 90% off the wood fibre used in European paper industries comes from European forests.

- The paper industry requires and promotes sustainable forest management.

- Forests provide a great habitat for many animals and plants, help with air quality, reinforce the soil and are used for recreation.

- It takes 10-20 years for a tree to grow to the right size for paper production.
For all this time these trees do nothing but improve our air quality.

- Between 2005-2020 European forests grew by an area larger than the whole of Switzerland (58,390km2).

(source: Two Sides analysis of FSC® and PEFC™ published data, 2017, FAO Data 2005-2020)

3. Water usage

Water intake does not equal consumption.

- While large amounts of water are used in paper production more than 90% is returned back to nature in good condition.

- Forests contribute to the resilience of soil and landscapes in general. This helps protect from natural disasters that can negatively affect water supplies.

(source: CEPI 2019)

Is Leaflet Advertising Eco-friendly?

Digital advertising has an environmental impact

While it might appear that digital marketing has no environmental impact the oposite is true.

A great amount of rare mineral mining is needed for production of electronics and tens of millions of tonnes of e-waste are generated every year.

E-waste has a recycling rate of only 20%.

Is Leaflet Advertising Eco-friendly?

How about The Private Postman?

At The Private Postman we run a system based on individual distributors working on foot on their own.

Most other companies operate on a team based system that relies on a large number of vehicles moving teams of people from one delivery area to another.

At The Private Postman we use vehicles only to deliver flyers to our distributor's homes. They use public transport from there.

As such we are able to have up to 90% fewer vehicles on the road compared to other leaflet distribution companies.

This way we limit our contribution to London traffic and car-related pollution. Our vans are also ULEZ compliant.

Is Leaflet Advertising Eco-friendly?
We recommend that you do more of your own research to form an opinion on the use of paper and its environmental impact. Please go to the Love Paper campaign to find more information.

Hopefully the information we've shared with you here has helped somewhat ease your mind if you were concerned about the impact of your leaflet advertising campaings.

At The Private Postman we do our best to minimise our impact on London traffic and the environemnt in general.