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Edge test

The success of a leaflet drop, like any other marketing strategy, ultimately depends on execution. There are many aspects that determine how successful a leaflet drop will be. Some of them are more obvious than others. One thing that is worth mentioning before we continue is that whether your leaflet is delivered as a part of a shared drop or as solo delivery has no impact on the success rate. Many people think that paying extra for solus distribution will ensure that their leaflets get seen more. This is not the case. Since there are many other marketing materials and general mail delivered through each door every day your leaflet will be a part of a small pile whether it was delivered on it's own or together with another leaflet.