Door to door leaflet distribution
Because of the many pitfalls of modern marketing, door to door leaflet distribution remains a firm favourite with high-end London organisations, as it’s a means of marketing that can be relied upon.
With The Private Postman, door to door leaflet distribution in London is easy, as by operating and advising your campaign on a regular basis we will be massively effective. We operate a number of letterbox distribution campaigns for companies who have us deliver millions of leaflets a year. These companies include household names like the NHS, but we’re just as comfortable working with smaller campaigns too. Our clients of all shapes and sizes have been depending on us for years, so they know how effective we can be, and you can read our testimonials for further evidence of this.
At the end of the day we all need something that doesn’t change and the simple facts are …
"The letter box is future proof'!"
"So once you have found your winning formula, you can go on using it for years to come!"
Creating a successful marketing campaign
There are 3 steps to creating a successful marketing campaign:
The leaflet has to be designed perfectly. We offer a pre-print consultation to fix any issues with leaflet design before our customers go to the expense of paying for a print run.
If needed our team of in-house experts can also design your leaflet from scratch and use our industry contacts to get you a very affordable deal on printing.
Targeting the right areas
Target the right areas for distribution. Our unrivaled knowledge of London and our bespoke mapping system are going to help you plan your distribution and to focus on the right areas with the appropriate target demographic
Repeating the leaflet drop
Repeat the leaflet drop at least once, four to six weeks after the first distribution round is finished.
This last point is absolutely crucial. It is better to deliver to a smaller area twice than a larger area just once. Generally speaking it takes two rounds of delivery to start to make a meaningful impact and many of our customers choose to deliver at four-to-six-weekly intervals all year round.
What’s the Most Effective Form of Letterbox Distribution: Solo or Shared Delivery?
Some of our clients occasionally ask us about ‘solus’ or ‘solo’ distribution, where only one leaflet is being delivered at a time.
It is important to consider that, even if only one leaflet is delivered through the letterbox, it is almost inevitable that there will be other leaflets and letters being delivered by other companies either before, or after, your leaflet has hit the doormat. Because of this, your leaflet will always be seen in conjunction with other leaflets. Most ‘solo only’ leaflet distribution companies start their rounds at 8am, therefore nullifying the effects of solo delivery, but only if the flyer is picked up instantly.
The Private Postman operates the best service for shared door to door leaflet distribution in London. We share your leaflets only with the highest quality non-competing clients, and never with more than two other companies.
Our usual strategy is to have two delivery times per day and start our rounds later in the day – so we aim for our leaflets to be among the first seen when the house holder returns.
In this way, we can offer deliveries at a very competitive rate, help you save money and only provide the service we know works. So, when you need a specialist service for an effective letterbox distribution campaign in London, depend on The Private Postman to provide it. Contact us today.