- SW3 is one of the most affluent postcodes in London
- Mapping is very important due to the prevalence of hard-to-access buildings
- Local knowledge is necessary to cover all the local winding side roads
- Experienced distributors will be essential for a successful distribution campaign
The SW3 postcode covers the area of Chelsea and a part of Knightsbridge. It neighbours on South Kensington in the North, Fulham in the West, Battersea in the South and Belgravia in the East.
There are many things about SW3 that differentiate it from any other place in London. The number of couples with children is absolutely minimal. There is a large number of single-person households and the age demographic of thirty plus is a much higher percentage of the local residents than other parts of the capital.
SW3 happens to be not only one of the most affluent postcodes in London but most affluent postcodes in Europe. This was not always the case as earlier in the 20th century it was seen as more of a hip part of town with many artists and a general bohemian attitude. This has changed drastically and the typical resident nowadays might be an investment banker, a footballer or a businessman. Many of the areas of SW3 are historically significant and with often well preserved architecture.
This makes this central London postcode that much more beautiful it can however pose some problems for leaflet distribution.
There is a significant number of winding roads, mewses and hidden side roads that often have two or three dozen homes neatly tucked away from the hustle and bustle of the city.
As such it is very easy for a distributor to miss many homes that are located in these tucked away locations.
We at The Private Postman have gone through an extensive process of mapping out the whole of SW3 going road by road and highlighting easy to miss areas on our distribution maps. This makes it very easy for our workers to identify potential problem roads and make sure they are not missed. We also pay special attention to assigning leaflet drops in SW3 to distributors that have experience with the area.
As a result we are confident that no households are missed in our campaigns covering Chelsea and Knightsbridge since every door not delivered through here is a potentially opportunity missed.
Considering it's location Chelsea and Knightsbridge surprisingly do not have too many undeliverable households located within their borders. There are some large apartment buildings that we always attempt delivery to but we are always left to the mercy of the concierge and as such cannot guarantee a complete coverage of these. These difficult to delivery buildings however do not make up too high a percentage of local households. Both Chelsea and Knightsbridge are both full of smaller homes, terraced houses and cottages of all shapes and sizes. These are generally very easy to deliver to since the door is easily accessible and the letterbox generally clearly marked.
We are experts at this type of distribution and this is where our system can truly shine.
We provide all our clients with GPS files from devices all of our distributors carry while delivering. These are high resolution files that allow you to see the distributor walking up to each individual door while delivering. This can be especially beneficial in an area like SW3 since the entrances to individual homes are very clearly delineated.