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Category Archives: Uncategorised

Taking A Leaf out of Apple’s Book

Apple is one of our reference companies for marketing excellence and they’re the only company we know, who can actually charge substantial sums of money for the privilege of being allowed to attend a sales event.  Each of the attendees at the company’s 2016 World Wide Developers Conference paid $1600 for a ticket to what…
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Koppaberg and the importance of location-based marketing

Back in 1987 Peter Bronsman had a nearly-fatal accident, which led him to change his life.  As a result of it, he decided life was too short just to play safe and left a job which paid the bills to take the risk of doing what he loved.  Heading back to his native Sweden, he…
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Rediscovering Roman London

Bloomberg is due to have a new headquarters build in the city of London, but before any building work can start, archaeologists from the Museum of London have to complete their work excavating a site which has been dubbed the Pompeii of the north and which is delighting those with an interest in London’s history…
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Why Adverts Are Slowing Down

Adverts have been a fact of life, in one way or another, for centuries, but advertising really took off in a big way with the arrival of commercial television and received an extra boost with the arrival of the internet.  Now the way in which brands can advertise are probably literally countless.  So are the…
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