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Category Archives: Uncategorised

Is It Time to Say Goodbye to Black Friday?

Here at TPP, we always like to stay on top of what’s going on in the world, particularly as it relates to our line of business. We’ve watched as the U.S. concept of Black Friday and Cyber Monday made its way to the UK and now we’re watching as people are starting to push back…
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Making the Most of the Affluent Market

As a very basic rule of thumb at the lower-income end of the market, companies are competing on price.  At the upper-income end of the market, companies are competing on value, which, in practical terms, often boils down to convenience.  Given that TPP has made a decision only to cover the affluent London market, our…
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Keep Calm and Carry On

Business owners may be feeling that someone, somewhere has it in for them. First there was the Scottish election, which, while ultimately a vote for the status quo, was much closer than many pollsters anticipated. Then there was Brexit and with it the prospect of a second Scottish referendum. Now there is Trump preparing to…
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Understanding Ad Fraud

Here at TPP, we’re big believers in making digital marketing and traditional marketing (such as leafleting) work together.  In fact part of the value we deliver to our clients is using the old-fashioned letter box to get a (potential) customer’s attention long enough for them to take note of our client’s online details and engage…
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