Repetition is the key to successful advertising. When was the last time you've seen a TV advertisement only once? Probably never! Repeating your leaflet campaign on a regular basis creates product awareness and familiarity. Ensuring that your company will always be the first to come to mind. It is impossible to predict a response rate…
Read moreLeaflet Distribution for Small Companies
Smaller companies require a specific approach from their leaflet distribution company when planning and executing campaigns. We at The Private Postman understand the unique challenges small business deal with and the level to which every pound spend on promotion has to work. Some of the aspects of our service that are especially valuable to smaller…
Read moreWhat kind of training do our Private Postmen and women go through? – Part I
We at The Private Postman believe in the importance of a well trained team. When it comes to executing effective leaflet distribution campaigns on regular basis individual decisions made by distributors on the ground are extremely important. Sometimes the focus in this business can shift to technology like GPS and live tracking systems or the…
Read moreThe 3 keys to leaflet distribution according to The Private Postman
A successful leaflet distribution campaign relies on relatively few principles that however need to be adhered to and not compromised on. When a fleet of 50-100 distributors is delivering on daily basis and large amounts of money are spent it's those principles that allow us to run effective and efficient campaigns regularly. It is important…
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