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Category Archives: Quality Assurance

What are some of the things that affect Response Rates

There is no ’one size fits all’ formula for calculating response rates. No company on earth can guarantee you a certain percentage every time you advertise. If they could, we would all be millionaires, simply putting £100 in the machine and out pops £120! Companies who advertise percentages are not telling you the fact Response…
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How we update our mapping system?

How and why do we update our mapping system. The backbone of the delivery system for any leaflet distribution company is it's mapping system. It is created with the purpose of identifying where the various target demographics live, which postcodes are good for leaflet distribution and which areas within each postcode should not be delivered…
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Shared vs Solo Distribution

We are commonly asked about many details of how our deliveries are made. One of the most discussed topics is the difference between delivering a single leaflet at a time (Solo or Solus Distribution) and delivering more multiple leaflets through each door (Shared Distribution). This has been a hot topic in our industry for a…
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