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Category Archives: Marketing

How to become a well-known business in your local area

On a daily basis we at The Private Postman deal with clients that come to us with one specific problem that could be fatal to any local business. Not many people in the area where the business is based know of it's existence. For a small local business it is imperative to have a real…
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People are More than the Sum of their Data

It’s a bright, new, 2017 and we’re reading our way through the annual round of “what does this year hold for marketing” posts on the internet. Some are interesting and some are well written, a fair sprinkling are even both. Very few of them, however, seem to be connected with the real world in which…
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Marketing to Millennials – the Power of Paper

Young adults, or millennials as this generation of them is often called, are often a key target market for advertisers. They’re old enough to have their own income and their own defined needs and wants, but they’re often in a life-stage before they have children, which means that if they are in work, they tend…
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3 New Year’s Resolutions for Local Business Owners

This is our last blog of 2016 so we thought we’d wind up the year with a list of New Year’s resolutions we think that we and our customers should aim to keep over the year ahead. 1. Start with a strategy It seems like every month or so “the next big thing” in marketing…
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