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Category Archives: Leaflet Design

How should you judge the success of your campaign?

The most common mistakes first time clients make is only doing one leaflet drop in a new area they have never leafleted before, then judging a delivery response too quickly and…stopping! (Doh!) As with all advertising, it takes time to take effect. SEO, for example, takes six months, or even years, to show a return…
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How to optimize your leaflet distribution campaign?

Repetition is the key to successful advertising. When was the last time you've seen a TV advertisement only once? Probably never! Repeating your leaflet campaign on a regular basis creates product awareness and familiarity. Ensuring that your company will always be the first to come to mind. It is impossible to predict a response rate…
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Leaflet Distribution for Small Companies

Smaller companies require a specific approach from their leaflet distribution company when planning and executing campaigns. We at The Private Postman understand the unique challenges small business deal with and the level to which every pound spend on promotion has to work. Some of the aspects of our service that are especially valuable to smaller…
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The 3 keys to leaflet distribution according to The Private Postman

A successful leaflet distribution campaign relies on relatively few principles that however need to be adhered to and not compromised on. When a fleet of 50-100 distributors is delivering on daily basis and large amounts of money are spent it's those principles that allow us to run effective and efficient campaigns regularly. It is important…
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