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Category Archives: Blog

What is special about The Private Postman

When people discuss leaflet distribution they tend to mostly focus on the leaflet design, where the leaflets are distributed, how many they should print and what are the response rates going to be like. One thing that tends to be overlooked is the quality of the actual people making each delivery. And even though The…
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How to think about leaflet distribution – summary

The last five episodes of our blog series have all been devoted to informing on how to think about leaflet distribution in London. This series was written with the goal of giving you a better idea of what leaflet distribution in London is about, what you should look out for and how you can make…
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What are the inner workings of leaflet distribution part 5

We've arrived at the final instalment of our discussion about what are the inner workings of leaflet distribution in London. We've discussed everything from designing of the leaflet, deciding where to deliver you leaflets, how to use a mapping system to which demographics you should target. We've also touched on some of our internal systems…
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What are the inner workings of leaflet distribution part 4

In the three previous instalments of the what are the inner workings of leaflet distribution in London series we've discussed how a company should decide exactly what they advertise, what their leaflet should look like, who should be targeted by it, where are how many times. These are all absolutely fundamental steps in the planning…
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