In the previous instalment of this two part series we've discussed some of the fundamental reason why work with a professional leaflet distributor rather than plan and execute your leafleting campaigns yourself.
Some might be more obvious like the fact that leaflet distribution companies can get better deals on design and print of your fliers. While others might be more surprising like the fact that an accurate and up to date mapping system can save you money and wasted leaflets. Let's have a look at a couple more reasons to use a professional leaflet distributor.
Training and efficiency
A person that hasn't tried delivering five thousand leaflets in London in a week might think that there is not much that a distributor would need to be trained in. Just load up the leaflets on your back and put them through the letterboxes until you run out.
As it goes things get a little more complicated when we get to the actual execution of the task itself. A trained distributor can deliver upwards of 30% more leaflets per session than an untrained one.
Walking back on oneself and not carefully planning a route are big factors in the amount of time it takes to deliver the leaflets for your campaigns. Physical shape is another element that can be overlooked. Leaflet distributors are surprisingly fit people due to the amount of walking they do on daily basis.
The training can help even in very small details that can have great consequences. For example no professional leaflet distributor will put their fingers through a letterbox to not get their fingers bitten of bit a dog. (This actually happens)
A leaflet distribution campaign isn't only the act of putting leaflets through doors. The planning stage is hugely important and shouldn't be overlooked. Especially in a place like London
Where exactly are your leaflets going to be distributed, how many do you need to print, on what dates to make sure your potential clients have enough time to use the discount code on the leaflets.
Should there be a discount code? Should you deliver, only once or run a multi-drop campaign.
When should you put your leaflets into print to make sure that they are ready on time, what to do if there is a delay in the production?
If any of these elements in your campaign goes wrong your attention might be completely swallowed up by your leaflet distribution campaign rather than focusing on your customers.
Maybe the most fundamental reason why work with a professional leaflet distributor is that you should be focused on your customers and leave the planning of your leaflet distribution campaign and problem solving that is connected to it to a trusted authority.
The last point in this article will be about storage. An often overlooked part of the leaflet distribution mechanism. Having twenty thousand leaflets show up to your small office two weeks ahead of delivery can be a very disruptive event.
A professional distributor will have a warehouse where they can take care of your stock without filling up your home or office with dozens of boxes of freshly printed leaflets.
We hope that this article about why work with a professional leaflet distributor has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here..