Leaflet distribution has been done on many different levels for decades. From large million+ leaflet campaigns lasting months to a few dozen leaflets dropped to houses neighbouring a successful deal by an estate agent.
Leaflet distribution works on many different scales and the size of a given campaign needs to be tailored to your goals and the focus of your business.
On the smaller end of this scale there has always been a feeling that much of the leaflet delivering, design and planning can be done in-house. One can put together some images in photoshop and have a family friend deliver the leaflets in the neighbourhood.
Let's talk about why this might not be a good idea and why work with a professional leaflet distributor.
A professional leaflet distribution company will have a proprietary mapping system of all relevant London areas. This isn't just a print out of google maps but a very detailed system that batches areas by household types and demographics.
On top of this the numbers of households in each area with be more accurate than the publicly available data. Government numbers for numbers of households in London are terribly inaccurate and only a regularly delivering distributor that updates their system can get close to the real numbers.
Having correct household numbers is incredibly useful when deciding how many leaflets you should print. By having very accurate figures you can make sure to not waste money printing leaflets that will never get delivered.
Print and Design
The kind of deal a large leaflet distribution company can get with a printing house is going to be considerably more favourable than an individual customer. Due to the volumes that a leaflet distributor will be printing on regular basis the price for print can drop substantially.
Printing houses work on numbers and a few hundred thousand leaflets is nothing to them. As such only a larger operation like a leaflet distribution company can hope to get a better deal.
The same applies for a your designs. A leaflet distribution company like The Private Postman will have a designer on staff or at least have a good relationship with am outside design firm.
Getting the design of your leaflet right is imperative to the success of your campaign. If you are investing in the physical printing and production of your leaflets as well as the deliveries themselves it is important that your leaflets are effective when delivered.
Being efficient and effective are some of the more important reasons for why work with a professional leaflet distributor.
Unless you deliver your leaflets yourself you can never be completely sure that all your leaflets have made their way through the letterbox. That is unless you track deliveries like a professional.
A good leaflet distribution company will be using multiple tracking systems like GPS, live tracking or a good old supervisor system to make sure that all your leaflets are delivered correctly and to the right households.
We hope that this article about why work with a professional leaflet distributor has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here..