One of the biggest innovations in the world of leaflet distribution in London has been the introduction of segmented or repeated leaflet drops in the last few years. This has been possible mostly thanks to modern stocking techniques.
Let's have a look at why use repeated leaflet drops and what they are.
What is a repeated leaflet drop?
Repeated leaflet drops work on a simple principle. Repeated exposure is good. Most advertising techniques rely on it to a certain degree. Whether we talk about social media, google ads, billboard advertising or print ads.
In a busy place like London it is highly unlikely that a single impression of a piece of advertising will lead to an action on the part of a potential customer.
Repeated leaflet drops allow us to target a selected local area of London with multiple deliveries of the same leaflet with carefully designed rest periods between each drop. This can be also done using a variety of designs to keep developing brand familiarity while keeping your message fresh.
It differs from standard leaflet distribution in the numbers of repeated drops to the exact same households.
Why is it good?
So why use repeated leaflet drops? As we mentioned above repeated exposure is good and it is something that has not been properly accessible to businesses using leaflet distribution.
There are two main elements where repeated leaflet drops have an advantage over other marketing techniques.
Leaflet distribution guarantees that your materials are delivered to every single household in a given area. Other methods of advertising whether it is social media or print skew the demographics that you are able to reach.
Leaflet distribution in London is the one marketing method that gets you a complete 100% penetration of your local area.
The second advantage of repeated leaflet drops is the fact that we can control the amount of impressions. When you put up a billboard or place an ad in a magazine you cannot control how many times people see it.
This has become an issue in the online world as well where ads need to be extremely carefully monitored in order to not catch people in a loop and get too many impressions on a single person. We all know the feeling of seeing a YouTube ad for the 20th time in a day.
Leaflet distribution is different. We can segment your campaigns to include 3-5 drops over a pre-selected period of time and that way you can be sure to not fall into the trap of overexposure.
This is especially important as we are dealing with targeting local London areas and communities where a high level of sensitivity is required when advertising. People are protective of their space and rightfully so. That's why polluting their day with unchecked marketing is a bad idea.
Leaflet distribution provides for a very good level of control over this and we can make sure to never go even near the line.
We hope that this article answering the question 'Why use repeated leaflet drops?' has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign with us please feel free to get in touch here..