Leaflet distribution can be used as a relatively blunt tool. Many people think that printing a hundred thousand leaflets and having them delivered close to their business’ location is all there is to leaflet distribution.
But we know that this is not the way to approach this marketing tool. Let’s have a look at which areas are good for leaflet distribution.
Let’s start by discussing places that are categorically not good for delivering leaflets in London.
Local authority
We automatically exclude local authority and council housing from our system. There are many reasons for this. These building tend to be difficult to access, large blocks of flats with households that often change.
These are not predictable places to target with leaflet distribution and they are not very cost efficient to deliver to.
Large blocks of flats
Especially in Central London there are many large buildings with hundreds of flats and fairly predictable demographics. These could potentially be good places for leaflets distribution.
These places however tend to be almost impossible to access. One has to mostly negotiate with the concierge and as such these places can’t be relied on when planning the exact numbers of leaflet to be printed for a campaign. We need something more reliable.
Commercial properties
Many high streets in London are still lined with shops, small businesses, franchises and restaurants. These are not places we deliver to and as such are also excluded from our mapping system.
We often answer the questions whether our distributors deliver to local shops or whether they are willing to leave leaflets on a pile in a local cafe.
We generally do not do these kinds of deliveries. They are again unpredictable and cannot be a consistent part of a well planned campaign.
So no local authority housing, no shops and no large blocks of flats. Which areas are good for leaflet distribution then?
To provide our clients with the most consistent results and a cohesive distribution and mapping system we focus on residential addresses preferably with 1-10 households per building.
This allows us to tell you exactly the number of leaflets you need to print for a distribution campaign based on the areas you are looking to target. This allows you to run your campaigns with no waste and leftovers.
On top of this these households are disproportionately likely to respond to leaflets due to the nature of the demographics you find in them. These are reliable places to deliver to and any leaflet distribution campaign in London should mainly focus on these properties.
We hope that you now have a better idea of which areas are good for leaflet distribution. If you have any questions or if you would like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
