In our last blog we discussed the importance of great photography and keeping it simple in leaflet design for restaurants in London. Let's have a look at a few more points relating to what should a restaurant leaflet look like.
Great photos and keeping things simple are fundamental principles that are not negotiable when you are trying to get the best results your can from your leaflet distribution campaigns in London.
Let's have a look some smaller details that will have a large impact on the success of your leaflets as well.
Consistency of branding
It is very important that you keep your branding consistent across domains, platforms and mediums. You should be using the same fonts and colours that you use on your website and menus on your leaflets.
Some of the details can be changed and colours can be varied according to the dish that is being used on the front side of the leaflet but the fundamental colour pallet should remain unchanged.
Include your delivery app of choice
One of the more obvious points is that you should include a reference to the delivery app you use on your leaflet. This can be done in the form of a logo or text.
As many people are not used to ordering their food via a website or the phone anymore it is important that you make it clear how people can order your food.
This is the case whether you have your own proprietary app or if you are using one of the apps that are shared by different companies.
Leaflet distribution beats advertising on these apps directly every time but you do need to mention them on your leaflet to direct people to the right channel.
Covid related information
In 2020 and 2021 it is sadly necessary to inform your clients of the precautions you are taking in relation the the Covid 19 virus when advertising a food service business.
We at The Private Postman have developed a variety of logos and graphics that are free to use for all our clients in relation to Covid.
They help you inform your potential clients about the extra steps you are taking without attracting too much attention and keeping in line with what should a restaurant leaflet look like.
Let us have a look at it
We at The Private Postman have years of experience of honing the perfect leaflet for our London clients to get them the best response possible. We run a free design consultation service for all our clients.
We can have a look at your leaflets before going to print and offer you a list of changes that we believe would improve your response rates.
These changes will relate to elements that a traditional graphic designed might miss.
It is not possible to have an in depth understanding of every element of leaflet design if one doesn't deal with leaflet distribution in London on daily basis. We can share this expertise free of charge with you and improve the impact of your campaigns.
We hope that this article about what should a restaurant leaflet look like has been informative. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch here.