We all know that when used correctly leaflet distribution can be an extremely effective tool for promotion in London. Business of a wide variety of sizes and focuses have been using them in London for decades with great success.
But what is a good amount of leaflets to start with or to get the best results. What quantity of leaflet should you print?
The minimal amount of leaflet that we at The Private Postman are able to deliver in one go for our clients is 5000. This is the minimal effective dose that we are able to help you distribute for a reasonable price and give you a chance to get a result.
We however regularly service clients who distribute hundreds of thousands and millions of leaflets. So how to decide between printing 5000 leaflet or a 1,000,000?
What is your business?
In determining the amount of leaflets you should be printing we need to first determine what kind of business you are operating.
Are you mostly focused on serving the area of London that is local to your place of business? Or are you completely independent of location and are looking to make as much noise around London as possible.
This will have a big impact on both your leaflet distribution strategy as well as the amount of leaflets you will be printing.
Knowing the number of households you will want to reach will make a big difference to the numbers you will be printing. It is however not the only thing to consider.
As we mentioned above the number of households you will be targeting will have a considerable effect on what quantity of leaflet should you print.
But as repeated drops are the standard procedure in leaflet distribution nowadays the number of times you will be delivering to these households is equally important.
Based on the areas that you will be targeting and the kind of business you are operating we can help you decide how many repeated drops you should run. This can range from two drops a year to a new drop every month.
Like TV advertising leaflet distribution benefits from repeated exposure when done correctly.
Are the numbers the most important thing?
In some domains more is better. When it comes to leaflet distribution in London this might not however apply. The strategy that is used is more important than the raw numbers.
Dropping a million leaflets all over London and hoping for a good result will not end well. Carefully planning and executing ten campaigns of 100,000 leaflets with custom designs respecting the demographics and character of each area will give you a completely different outcome.
This of course requires way more attention to detail and work but that's what we are here for. We at The Private Postman are not here only to put your leaflets through letterboxes. We will help you with the planning, print, design and execution of your campaign.
We hope that this blog has given you some answers to what quantity of leaflet should you print. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.