Business in the year of 2020 has been heavily dominated by government restrictions following the Covid 19 pandemic. Many London business have had to close as they have run out of money without the ability to trade.
Leaflet distribution has however been running through the whole year as the service itself is necessary for local councils to inform their local residents. Business have also been able to use leaflet distribution to advertise their services during the harshest restrictions.
Let's have a look at what makes a leaflet effective during Covid.
What remains the same?
Covid has changed how many things in business are done. But many principles remain unchanged and unchanging. This applies to leaflets as well.
Your leaflets need to be first and foremost delivered in your local area.
If you are a business focused on servicing your local population you need to deliver your leaflets to them – nowhere else.
If you a business that is not geographically focused on a give London area you still need to identify the places in London where the local residents are matching your target demographics and where leaflets can be reliably delivered.
The same applies to design. What makes a leaflet effective during Covid in terms of design is what makes a leaflet effective during times of prosperous trading. Your leaflet needs to be simply designed.
It should feature excellent photography and use fonts and colours that are in line with your other materials or company image. You also need to make sure that you are trying to communicate a single message with your leaflets.
If you want to both increase attendance at your wine tasting, sell people regular fresh pasta delivery, cooking classes and develop local notoriety don't use a single leaflet. That is a recipe for disaster.
So what is changing?
The way you communicate your PPE use has been huge in this lockdown crisis we are dealing with.
People are sensitive to the issue and informing them clearly and concisely about the fact that PPE is used widely within your organisation can do wonders. This applies to your leaflet distribution also.
This is especially true in services that relate to food or anything that requires a visit to your client's London homes.
We at The Private Postman have developed a variety of graphics that can be included on your leaflets and other marketing materials.
They cover a wide range of PPE related information that can be inserted into a finished design without disrupting the flow of your leaflet or drawing attention from your main point.
These logos can be used by any of our clients free of charge.
We hope that you've learned something about what makes a leaflet effective during Covid from this article. If you have any questions please or if you'd like to book a leaflet distribution campaign in London with us please feel free to get in touch here.