Businesses across London have been using leaflet distribution for lead generation, brand-awareness and straight up sales generation for decades now.
This applies to businesses of all sizes from a one man band tree surgeon, through high-end real estate agents to the largest fast food chains in the world.
But what makes a leaflet distribution drop effective?
London is a competitive place and wasting money on ineffective promotion is s sure way to go out of business. If you have decided that a leaflet distribution drop will be a part of your marketing campaign you need to make sure to make it as effective as possible.
Work on the design
The design of your leaflet is incredibly important. And for obvious reasons.
The design itself communicates your message and generates the goal you are after. Your designs will look different if you are looking to generate sales or build brand recognition in your local area.
As your designs have to be tailored to the goal you are hoping for from you leaflet drop to remain effective any leaflet has to stick to some basic rules. These might not be immediately obvious even to a seasons designers and that is why we at The Private Postman offer free design consultations to all our clients.
This allows us to help you get the most out of your campaign before a single leaflet has been printed or delivered.
Select your area carefully
Every good leaflet distribution company should have a quality mapping system in place that allows you to select the best London areas to be targeted.
It is important that the company has a way of walking you through how the system works and which areas are excluded from it and why.
The thing to look out for are leaflet distribution companies that take government figures for the number of households in a postcode and put that as the amount of leaflet that needs to be printed and distributed to cover the postcode in full.
What makes a leaflet distribution drop effective is getting to the right households and not wasting time on the ones that won't yield results.
This is rarely the case as there are many addresses in undeliverable building like large blocks of flats with concierge services. London also has many local authority housing estates and buildings that should generally be removed from any mapping system that is to help with leaflet drop planning.
Review your tracking data
After the drop is done and your campaign has been executed you should have some form of a proof that each delivery was done correctly. We at the Private Postman use our GPS files and the record of our live delivery system to do just this.
At the end of each drop our clients receive the files from GPS devices our distributors carry with them as they are delivering. This data is superimposed over a google maps like view with high enough resolution to identify the distributor walking up to each individual door.
This acts as a proof of delivery and should provide a tool to check whether the work has been properly done.
We hope that you now have a better understanding of what makes a leaflet distribution drop effective. If you would like to book a leaflet distribution campaign in London of if you just have related questions please feel free to get in touch with us here.