Businesses of all sizes all over London have been using leaflet distribution as one of their main methods of advertising for decades. Leaflets have been used to share ideas for centuries and in many ways the simple technology of a leaflet is still dominant when it comes to local advertising.
Let’s get specific. What is leaflet distribution good at and how does it compare to other marketing techniques?
Local, local, local
Leaflets can be effective in large national campaigns but in those some inefficiencies inevitably make their way into the process. However local campaigns using leaflet distribution can be incredibly efficient, targeted and effective.
No other advertising technique can guarantee you reaching every single household in a given area no matter the age or demographics of the locals. If you use facebook for advertising you know that anyone over 70 or under 20 years old will be hard to reach. If you use print you loose all younger demographics etc…
Most advertising methods will favour specific demographics and if you’re looking to reach everyone you will have to combine multiple campaigns and techniques.
Leaflet distribution in London is different. Your leaflets can make their way into every single household in the area you select. This means that if the main target of your campaign is your local area and you want to reach everyone in it leaflet distribution is the simplest and most effective way to do so.
Mind share
With leaflet distribution you can reach every single household in your local area. But you can also do that repeatedly. Not just once.
Your flyers can be making their way through the letterboxes in your local area every two, three months or repeatedly in crucial times of the year for your business. The graphics and images on your leaflets can change with every drop to reduce exposure fatigue.
This way you can build mind share in your local area in a very unique way. If you run a Thai restaurant and you want everyone close to your location to think of you every time they think of ordering Thai food – leaflet distribution can help you get there.
Mind share can be difficult to get in a place that is as crowded with advertising as London is. But when you think about what is leaflet distribution good at – it’s exactly this.
Online traffic
Leaflet distribution can even help drive the right kind of traffic to the online profiles and apps that are crucial for your business. A local restaurant that focuses on deliveries for example can use leaflets to drive traffic to their delivery app of choice.
QR codes or straight URL links work and if done correctly leaflet distribution can help you sidestep much of your competition that is busy bidding for search position with the multi-national app of choice.
With leaflet distribution in London you can your advertising into your own hands and even drive the right kind of traffic to your online sales funnels or apps of choice.
Hopefully now you have some answers to the questions – What is leaflet distribution good at?
If you have any questions or if you’d like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here..
