In our previous blog we’ve discussed the first two things one has to think about when planning a leaflet distribution campaign. Exactly what one is looking to promote to a very fine detail and which demographics one wants to target.
In the second part of the series on what are the inner workings of leaflet distribution in London we will discuss the leaflet itself.
Design
In 2021 everyone has a computer and access to some basic graphic design software. What this has brought about is the fact that many people try to design their own leaflets in order to save some money on their campaign.
This is understandable as a London business owner should never waste resources and spend money where it is not necessary.
In the case of leaflet design the money is not wasted. The design of your leaflet itself is fundamental to the success of your campaign. It doesn’t matter how well your campaign is targeted, through through and executed.
If your leaflets are not properly designed the success of your leaflet distribution campaign will be compromised. Please leave leaflet design to a professional where possible.
In order to help with this process we offer free design consultation to all our clients. Before you send your leaflets to the printer you can send us the design first and we go through it in detail for you and tell you what changes should be made in order for the leaflet to be as effective as possible.
This will range from a small adjustment in the size of the headline to completely reworking the leaflet. You can either make the changes on your end yourself or with the help of your designer.
If this is not an option we also have a design department that can do this for you. If you do not have a leaflet designed yet we can help you with the whole process from concept, design all the way to print.
Print and formats
When we think about what are the inner workings of leaflet distribution in London simplicity is one of the most fundamental principles that will be present every step of the way.
Your message should be simple, your demographics easily definable, your design should be simple with a single message and the formats you print your leaflets on should be simple as well.
Most printing houses offer a wide range of options for types of papers, thickness, finish and formats themselves. It can be tempting to have your leaflet printed on a large, glossy gatefold leaflet.
There are however costs associated both with the printing process for these formats as well as with distribution and storage.
The ultimate format we recommend for your leaflets at The Private Postman London is a 200-300gsm, single A5 leaflet. It is the perfect size and thickness and will offer you the best performance with no extra costs.
We hope that the second instalment of what are the inner workings of leaflet distribution has been informative. In the next part of this series we will discuss your local area and repeated drops.
If you have any questions or if you’d like to book a leaflet distribution campaign in London with us please feel free to get in touch here.
You can also listen to some audio about leaflet distribution in London here..
