UK leaflet posting rules and techniques

UK leaflet posting rules and techniques

Introduction

Even though leaflet posting is fundamentally a simple task there are a few techniques and general principles, rules and techniques you want to keep in mind when planning a flyer campaign in the UK.

These are especially important as designing, printing and delivering leaflets carries a cost. You want to make sure that at the end of your campaign you are getting the best results you can considering your investment.

These techniques will range from guidance on which principles you should keep in mind when designing your flyer, how you should time your campaigns to whether your delivery company should be working in bad weather.