It is important to make sure that you have input into your leaflet design. Only you as the owner or marketing manager of your London business know how the branding of your company should be communicated and what are the fundamental ideas you want to convey to your customers.
But how can you make sure that these things come across correctly on the page of your flyers? Let’s have a look at the types of flyers that work and generate business.
The type of business you are looking to market will have a strong impact the type of leaflet you will want to design. We can however breakdown these designs into three categories.
Promo leaflet
This would be a flyer that is either directly sharing a promo code with a given area or advertising a seasonal sale of sorts. These leaflets can be quite effective at generating sales when we target the right distribution areas at the right time. It falls into the more short-term category of leaflet distribution as it is focused on a single transaction.
Using promo codes in a clever way can also help you track the effectiveness of your drops.
Simply note down every time a unique promo code has been used by a client and use the data you gain this way to help you make good decisions about your marketing efforts going forward.
Brand building leaflet
The power of leaflet distribution for local London businesses is in it’s ability to reach every single household in a given area and deliver a custom made flyer through each door. Having the ability to do this can be extremely valuable for a business that is focused on servicing it’s local area.
Unless a business is occupying a prime spot on the high-street it can be difficult to ensure that all the locals know about the existence of said business.
If you design your flyer in a clever way that is not too intrusive you will be able to deliver your leaflet multiple times a year and ensure that everyone that lives within a specific radius of your location will be aware of your existence.
This can be extremely important for restaurants, hair-dressers, flower shops and even estate agents. Making a leaflet that simply communicates your branding, location and a nice design is one of most important types of flyers that work and generate business.
Multi-drop
A multi-drop campaigns are a new phenomenon in the world of leaflet distribution in London. These drops are taking advantage of the more sophisticated operations methods we can deploy as a leaflet distribution company.
We can design multiple leaflets to work in a sequence of drops to the same homes. We can start with a typical brand building leaflet in multiple forms and finish with a promo leaflet for a specific event.
A multi-drop campaign like this can last over a period of months and brings very unique results.
A good example of this would be a local restaurant that can deliver a sequence of leaflets with each focusing on one dish the restaurant makes. A campaign like this can then finish with an invitation to a wine-tasting event at a specific date.
If done correctly a campaign like this can bring an unparalleled amount of mind-share and brand recognition in a given area and push for sales directly at the end of it.
We hope that now you have a better idea of the types of flyers that work and generate business. If you have any questions of if you’d like to book a leaflet distribution campaign with us get in touch here….
