We’ve mentioned the fact that doing business in 2020 has been a unique challenge for most London companies and sole traders many times before. Challenges and restrictions we never thought possible have become something everyone in the London business world has to contend with on daily basis.
Whether you are running a restaurant, an estate agency, tutoring services or even a private health care office you had to change your approach to many elements of business and advertising in 2020. So how should we approach leaflet distribution in London going forward. What is the ultimate 2021 leafleting strategy in London?
Can you deliver?
One thing is clear. If you are open and trading you need to keep your marketing efforts running. Whether this is at a reduced capacity that is up to every individual business and their situation. However if you run leaflet distribution as a normal part of your advertising you will want to be delivering some leaflets no matter what restrictions are in place.
Leaflet distributors are classed as essential workers due to the fact that there is much information that needs to be delivered to people from councils and healthcare provides. In the volumes that this is happening at leaflet distribution companies are uniquely able to service the demand.
We mention this only to make it clear that leaflet distribution is happening no matter what restrictions are put in place. As such you can have your leaflets delivered as per usual.
With that said the ultimate 2021 leafleting strategy in London should provide your clients with some information about the current Covid situation and your approach to dealing with it.
This doesn’t mean that the basic principles of simplicity and clarity of message should be compromised but it does mean that some mention of the types of PPE in use on your premises or similar details should be included.
Let everyone know
Whatever your attitude towards the current situation is it is an indisputable fact that there is portion of the population concerned about their safety and informing them that this is taken seriously by you is necessary.
On top of this it is a very good idea to include a mention of the fact that you are open for business through the restrictions. You might think that this is absolutely obvious and implied in the simple act of delivering your leaflets.
This is not how marketing or leaflet distribution work. Don’t presume that everyone else thinks the fact that you are open is obvious. Clearly tell them. London households are busy and if you are advertising to them some things need to be made very clear if you want to have a successful campaign.
You can also listen to some audio about leaflet distribution in London here..