Flyers can be delivered in many different ways. The amount of leaflets can vary, the types of services you are advertising will vary and the areas that we are targeting in London will vary also.
There are many different approaches to leaflet distribution in a place as large as London. Let's talk about the right approach to flyer delivery in London.
What we call your “local area” is in fact a cross section of the demographics you are looking to target with your campaign and the area you are able to service as a business.
This tends to often be an area that is also geographically local to your place of business.
The most obvious example of this is a restaurant. If you run a restaurant there is a limited radius around your location where you can deliver your food while it's still warm and in good condition.
The parts of this geographic radius that have a high proportion of the demographic groups that are likely to be your customers is your “local area” of London for use in leaflet distribution campaigns.
It is important that you use this concept no matter what services or products you are advertising. Carefully define where you want your leaflets to be delivered based on the areas you want to serve and the clients you want to get.
The right approach to flyer delivery in London is targeted. You want to make sure that no leaflets are wasted on deliveries in sub-optimal places. We want every pound spent on leaflet distribution in London to work as hard as it can.
Pay attention to design
The design of your leaflet is absolutely crucial to the success of your campaigns. People in London are busy and advertising has the adapt to this fact. Your leaflet designs have to be simple, straight to the point with high quality photography.
The simpler the design is the more important it is for a professional to be involved in the process as every small decision becomes very important. If you are spending money on the printing, storage and distribution of your leaflets make sure that the leaflet itself is designed as well as possible.
Simple messaging, high quality photography, consistent branding and professional look is what you are looking for.
Modern stock control techniques and technologies, sophisticated delivery tracking systems and the need to constantly improve have all contributed to the rise of repeated deliveries in the world of leaflet distribution.
A repeated delivery campaign will consist of multiple drops to the same households with well defined periods between each delivery. This method of leaflet distribution relies on careful planning and good area selection.
However it brings great results compared to single drop campaigns. Most marketing techniques rely on repeated exposure and repeated leaflet distribution drops take advantage of this also. Like we mentioned already. London is a busy place and having a bit of extra power in delivering your message can be very helpful.
Hopefully you now have a better idea about what the right approach to flyer delivery in London is. Flyers and leaflets are an effective way of advertising a local business when approached correctly.
If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here.