Since we all have limited marketing budgets we need to make sure that we are not wasting it. There are more avenues we can take in our quest to promote our businesses than ever before.
With the world of social media opening up over the last 10 years, google taking over the absolute majority of business online searches and trade specific apps dominating some fields it can be difficult to decide on the right strategy.
Let's have a look at what is the best way to promote your gym in London.
Online media has it's role and it definitely shouldn't be overlooked by anyone running a gym in 2020 London.
We however believe that there is another medium that can help you take over your local market and side-step your competition. It's leaflet distribution.
Unless you are a very specialised trainer/gym offering high level instruction on a technical discipline a large percentage of your clientele will be from your local area. What your local area is will depend on public transport and other links that we can help you analyse.
What leaflet distribution allows you to do is deliver a customer made leaflet to every household in your local area. This is the ultimate way to ensure that everyone that can easily walk or commute to your gym's location knows about the existence of your business and any potential events you are running.
The best way to promote your gym in London is to promote to people in your local area.
Leaflet distribution works similar to other ways of advertising. Repetition helps and sometimes makes all the difference. You never see a TV advert only once.
We can help you plan a distribution campaign that targets the same addresses with multiple leaflet drops with rest periods between each delivery. These rest periods tend to be anywhere between 2-8 weeks.
This way you can make sure that all the residents of your local area not only know of your existence but recall your name and branding every time they think about getting a gym membership or getting fit.
This is a long term strategy that can allow you to be successful for years to come.
While your leaflets are being delivered locally and multiple times a year we also need to make sure that your leaflets work. What we mean by this is that the design respects the medium and can generate the optimal response.
We have our own in-house design team that can help you develop your leaflets from the ground up. We also offer free design consultation to all our clients where we offer any potential changes to their already existing designs to maximise their effectiveness.
Outside of a few technical elements we look at when we are assessing a leaflet design we also try to make sure to keep the message of your flyer clear.
Since you can run multiple types of leaflets in your repeated drops it is a good idea to keep each leaflet focused on a singular message.
We believe that the best way to promote your gym in London is to combine your online efforts with physical local advertising. If you have any questions of if you'd like to book a leaflet distribution campaign get in touch with us here.