When you start looking into flyer distribution you will inevitably run into many different ways leaflets and flyers can be delivered to potential clients.
There is handing out of flyers outside of tube stations and other busy parts of London. There is door to door distribution or even leaving of the leaflets on the wind-shields of parked cars. So what is the best flyer distribution technique in London?
Hand to hand
Handing out flyers on the street is a technique we see relatively often. A group of 1-4 workers will stand outside a tube station at a busy time and hand out leaflets to people passing by.
There are multiple issues with this. Handing out flyers this way will result in less flyers being delivered/handed out than standard door-to-door drops per unit of time. Simply put you will be paying more money for less leaflets being delivered.
This might be justifiable if the results this method generated were considerably better than other ways of flyer distribution.
This is sadly not the case. Hand-to-hand distribution has a harder time targeting down demographics and as such is not something we recommend or a service we provide regularly.
There are some specific instances where hand-to-hand flyer distribution can be a good tool. If you are advertising lunches to office workers in Canary Wharf it might be a good way to do so. But beyond this specific case we generally do not recommend hand-to-hand leaflet distribution.
Wind-shields of cars
Leaving leaflets on the wind-shields of cars is one of the worst things you can do a with a flyer. London is a rainy city. It is famous for it. What happens to paper when it gets wet?
Leaving flyers in the open on people's valuable property in London works only if you want everyone to hate you. Please do not leave your leaflets on the wind-shields of cars parked in London. It is a terrible idea.
Door to door
And finally we get to the best flyer distribution technique in London. Delivering leaflets through people's letterboxes. This is what we specialise in at The Private Postman and what we recommend to everyone looking to use flyers for advertising.
When we deliver your flyers through people's letterboxes door to door we can help you target specific demographics in London as well as focus on very well defined areas.
Door to door distribution can also guarantee that every household in your selection will receive your leaflet and that they will be delivered in perfect shape.
As we use GPS systems to track our deliveries you can rest assured that all your flyers have been properly delivered with a proof of delivery GPS file that is sent to you with every campaign.
On top of this we can run repeated drops to the same areas to develop mind share and effectively take over your local area.
We hope that this article has provided some clarity in regards to what the best flyer distribution technique in London is. If you have any questions or if you'd like to book a flyer distribution campaign with us please feel free to get in touch here.