In our previous blog we discussed some of the most leaflet-friendly postcodes of North West London. These ranged across demographics with many different types of properties but they all were located in the North-Western part of the capital.
Today we’ll have a look at the best areas of London for leaflet distribution in South West London. The South-West of London is a large area that covers both postcodes above and below the river Thames.
We’ll mostly look at postcodes and areas that are slightly more removed from the center of the City. We will be having a look at SW6, SW15 and SW13. We are omitting areas like SW3 on purpose as we’ll fit these into our blog about central London.
SW6
SW6 covers one of the best areas of London for leaflet distribution period. Fulham.
It neighbours on Chelsea on one end and Putney on the other. It does not look as large on the maps as some of the other postcodes we’ve discussed like NW10 but it has a very high density of privately owned residences.
There is a minimum amount of larger apartment buildings and undeliverable addresses. As such we can deliver up to 27,000 leaflets within SW6 each to a unique household.
This is a higher than average number for a postcode of this size. The households here will range from middle class to rather affluent and will include younger professionals, families with children as well as older demographics.
SW6 is an excellent postcode for leaflet distribution and any leaflet distribution campaign in London that is either focused on other SW postcodes or affluent London homes in general should include it.
SW15
SW15 covers the area of Putney and it is the first postcodes we’re discussing that is located south of the river Thames.
In some ways it is similar to SW6. It is very high density of population but still very well deliverable. With some 28,000 leaflets that can be delivered to unique households within it is quite a bit more dense than the London average.
On the other end it also includes more green areas and even some industrial parts and as such it will need careful work with a good mapping system when planning a leaflet distribution campaign here.
The demographics also skew a little more towards the younger single professional.
SW14
SW14 is a perfect transitionary postcode between the young professional, middle class areas of SW6 and SW15 and the more remote and self-contained world of Richmond and Kew.
It is demographically located between these as well as geographically. Comparatively it is a smaller area to the other two discussed above. With some 10,000 deliverable households and smaller geographical footprint it can be easier to cover.
It is still very good for leaflet distribution and any campaign that is being planned and going into Richmond, Kew, Putney or even Fulham should at least consider SW14 as an option..
We hope that this blog about the best areas of London for leaflet distribution has been helpful. If you have any questions or if you’d like to book a leaflet distribution campaign please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here..
