It is not easy to predict what is Christmas going to look like in 2020. Both in terms our people's personal lives and business. As business owners however we have to plan for all contingencies.
Restaurants in London will need to cook and sell food whether they will be open at full capacity, whether they will be open at half capacity with the government subsidising people's bills or whether they will be closed to the public and only delivering food.
This will apply to London businesses across industries. Let's have a look at restaurant leaflet distribution before Christmas 2020.
Plan and prepare
The most important thing is to plan ahead. Finalising a design, printing leaflets, moving them into a warehouse and delivering them to tens of thousands of households takes time.
Under normal circumstances we would say that you want to be ready for your Christmas distribution plans before the start of November.
Give the current situation however it is understandable that all plans might change and as such we will all have to operate on shorter notices.
With that said however contingencies need to be explored and prepared for. You should have your photography and basic design concepts finished as soon as possible. This will allow you to change the details of your advertising according to the government policies at last minute but not waste time on elements that could have been pre-prepared.
Selecting the right areas for distribution of your leaflets should not be any different whether you are open to the public or delivering. Your local area and target demographics will be very similar.
Restaurant leaflet distribution before Christmas 2020 does not have to be incredibly stressful. You just need to be prepared.
What we generally consider to be a local area for a restaurant running leaflet distribution in London is their delivery area. However far your delivery system can reach we should be delivering your leaflets. This won't change no matter what.
Deliver multiple waves
As leaflet distribution has gotten more sophisticated, more carefully tracked and more effective multiple deliveries have become a norm.
Your campaign doesn't need to consist of a single leaflet being delivered through each door just once.
You can for example deliver one wave of leaflets in early December informing your local area that you are delivering a full Christmas meal package between 22-25th of December this year. You can then follow up a couple weeks later with a reminder and information about party food and wine delivery for New Year celebrations.
We hope that this article about restaurant leaflet distribution before Christmas 2020 has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch with us here.