Auction houses can run a good part of their business online during the current lockdown. If done properly it can be a real life-saver for people in the business.
But staying online forever is not the solution and as the lockdown measures are being eased the goal is to get people back into the Auction houses physically. Let's talk about Restarting an Auction House after lockdown.
The physical presence at an auction is an important part of the business. The battle going forward will be making sure that everyone can feel safe and confident that their health will not be endangered by their attendance.
Social distancing will have be taking place to ensure compliance with government guidelines as well as make people feel safe. All the staff should be using face masks and PPE and all surfaces should be cleaned regularly.
Most businesses will be employing these measures but how do you let your potential clients know that that is what you are doing.
Since we deal with leaflet distribution in London we have developed a variety of graphics and logos that our clients can use on their leaflets, websites and even physical locations. You can see the logos here.
These logos are very effective at informing all your potential clients that your services are safe to use but at the same time they are not the main focus of the leaflet.
You can draw focus mainly to your message of being back in business and being one of the best Auction Houses around while subliminally letting everyone know that your premises are safe.
This is why leaflet distribution should be a part of the plan for restarting an Auction House after lockdown in London. Many of the other advertising methods like social media or magazine ads are not very good ad delivering multiple messages.
Leaflets at an A5 size allow for some leeway in this and your designs and message will not get diluted by including a few logos about PPE and safety procedures at the bottom of the leaflet.
Our in house design team can help you tweak your leaflet design to include the logos or you can take them to your own people and finalise your designs that way.
One of the main benefits of using leaflet distribution is fact that leaflets reach all age demographics. If you want to target every single household in a given London area to inform everyone that you are back in business leaflet distribution is the only way of doing so.
Online marketing will automatically exclude anyone who doesn't use a computer regularly. This is of course very relevant to the older demographic.
Restarting an Auction House after lockdown doesn't have to be difficult. If you let everyone in your local area know that you are open and that your premises are safe with a carefully planned marketing campaign you can get back in the saddle in no time.
We hope this blog article has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please feel free to get in touch here.