Most business would have been affected by this year's pandemic and the lockdown rules that followed it. The degrees to which will vary based on the industry.
It is however fair to say that most London businesses focused on serving their local area like restaurants, butchers, hair salons, yoga studios or private dentists would have been on the harder receiving end.
Now that we are hopefully exiting the crisis and the lockdown measures are easing we all need to get back into business. Let's have look at Restarting a London business amid easing lockdown and how leaflet distribution can help.
Let everyone know that you are still here
Many local businesses have not survived the crisis with expenses staying high and revenues falling close to zero.
It is therefore imperative that you let everyone in your local area know that you are either reopening and still in business. While people's spending habits might change in the wake of the lockdown all your potential customers should know that you are still around.
Leaflet distribution can be a great tool for this. There is no other marketing method that guarantees reaching every single household in your area.
Social media marketing can be great but it does tend to exclude certain demographics more than others and same applies for more tradition print advertising.
Leaflet distribution will allow you to deliver a custom made piece of advertising into every household within your local area with no exceptions and therefore it is one of the most effective ways of letting everyone know that you are still here and ready to do business.
Show everyone that your services are safe to use
The specific rules around PPE, social distancing and other methods of protecting the public will be changing week-to-week.
Restarting a London business amid easing lockdown will have to include you communicating to your potential clients about this and making sure that they can feel at ease using your services.
We at The Private Postman have made a series of graphics and logos that can help you with this. We keep these updated and as the government mandated rules change we tweak the logos to suit.
These logos are free to use for all our clients both on their leaflets and other marketing materials including websites and print.
Another advantage of leaflet distribution related to this is that including a few logos on a well designed A5 leaflet is not difficult and doesn't interrupt the design.
The logos will also not draw to much attention from your primary message which is advertising your services.
They are there only to communicate all the steps you are taking to keep your clients and employees safe.
We at The Private Postman believe that any London business that is focused on servicing their local area will benefit from using leaflet distribution to advertise and communicate with their clients.
To restart a business in these times will be a difficult task and every business will need every advantage available.
Hopefully this blog article about restarting a London business amid easing lockdown has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign please feel free to get in touch with us here.