London is largely shutting down and business is suffering as a consequence. Restaurants, Gyms, Hair Salons and many other service based businesses will be closed and need to plan on how to keep in touch with regular clients going forward and how to reboot their business when restrictions loosen.
Let's have a look at how you can protect your business during lockdown and plan a reboot.
What is a reboot plan?
When London opens back up after we eliminate the virus it is important to hit the ground running as a business. London is a competitive place and there will be a lot of activity to fill the void left by businesses that have not made it through this difficult period and are not reopening.
You need to have a plan to protect your place in the market and make sure that when you start trading again every single person that is a potential client knows about you.
The good news is that there will be clients to gain and if your communication strategy is superior to your competitors you will have a big advantage.
If you have a method of letting everyone in your local area know that you are back to trading you can hit the ground running and recover quickly.
Leaflet distribution is an excellent tool to do this with. One of the main advantages of a well-executed leaflet distribution campaign is the fact that you can get to every single household in your local area.
No matter how technically savvy they are or which social media they prefer. When a leaflet distribution campaign is executed properly everyone in your local will have your flyer at home.
There is no better way to protect your business during lockdown and plan a reboot than identifying what your local area is (where most of your clients come from) and planning an information campaign following your reopening that is inevitably coming up.
Local area in London?
We at The Private Postman can help you analyse the area around your location to determine the size of your potential market. We look at the type of business you run and how far people are willing to walk to your location.
On top of this we have a look at some crucial transport links and identify other places that area easily reachable that fit the demographic groups that make up your clientele.
We then plan multiple round of leaflet distribution to these places with well defined buffer periods between each delivery. (These tend to be number of weeks to protect us from exposure fatigue.)
When planned and executed properly we can make sure to develop mind-share, brand recognition and create a situation where every person knows that you are rebooting back to business as the lockdown ends.
We hope that this article about how to protect your business during lockdown and plan a reboot has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please get in touch with us here.