Running a photography studio in London is a very specific kind of business. There are many potential clients but space is at a premium.
This is a manageable situation since a good photographer can keep a full roster of clients to deal with the high rent. It becomes more difficult when the clients are no longer there due to something like the coronavirus and subsequent lockdown.
Now that the lockdown is easing let's have a look at some marketing strategies for a photography studio post Coronavirus.
Like many other London businesses - photography studios will have to deal with the fact that the public will be more wary of entering into a space that's been shared by many people that way.
The way a business that has tackle this challenge can make a client feel at ease is to employ some more rigorous hygiene procedures.
Disinfecting all surfaces after every client, providing hand sanitisers and using face masks can make a big impact. But how do you communicate the fact that you are using PPE in your marketing.
Leaflet distribution can be perfect for this. As this is our area of expertise we have developed a series of logos and graphics that we allow all our clients to use for free. You can see these graphics below.
When it comes to marketing strategies for a photography studio post coronavirus in London one can't overshare all the safety procedures that are put in place. The first goal of using any marketing technique is to get new clients in the door and create mind share in you area.
Now your marketing also has to communicate to everyone that your services are safe to use and that you are taking the current coronavirus situation seriously.
Leaflet distribution in London can be an extremely effective tool for this.
If you run a social media ad focusing on informing everyone that you use PPE all you are going to make everyone think of is the unpleasant situation we are dealing and the dangers that come with it.
You can fit much on most social media ads – they can be great for many things but subtlety is not it's biggest strength.
While with an A5 leaflet you are working with a lot of real estate and including some logos at the bottom of the leaflet makes it clear that you are a 'Covid-Aware' company but still makes the potential client focus on the main message of the leaflets.
That your photography studio is open for business and that your photos look amazing.
Having the ability to showcase your work in an A5 format to every household in your local area on beautiful paper with high quality print is one of the most effective ways of getting people through the door. Leaflet distribution allows you to do this.
We hope that this article about marketing strategies for a photography studio post coronavirus has been helpful. If you have any questions or if you'd like to book a leaflet distribution campaign in London please get in touch with us here.