The success of a leaflet drop, like any other marketing strategy, ultimately depends on execution.
There are many aspects that determine how successful a leaflet drop will be. Some of them are more obvious than others.
One thing that is worth mentioning before we continue is that whether your leaflet is delivered as a part of a shared drop or as solo delivery has no impact on the success rate.
Many people think that paying extra for solus distribution will ensure that their leaflets get seen more. This is not the case.
Since there are many other marketing materials and general mail delivered through each door every day your leaflet will be a part of a small pile whether it was delivered on it's own or together with another leaflet.
Area selection is crucial when we look at maximising the effectiveness of a leaflet drop.
London is a very diverse city and looking at average incomes or property prices in a given area is not enough to develop an understanding of a neighbourhood.
Our experts can help you identify which exact areas of London will be appropriate for your leaflet drop based on the demographics you should be targetting.
Leaflet design is an often overlooked element when assessing the success of a leaflet drop.
The clarity of branding and the delivery of your message are extremely important.
Even experienced graphic designers often miss some of the fundamental rules of leaflet design.
For this reason we offer free design consultations to all our clients. We can have a look at your leaflet before you decide to print and offer suggestions and possible changes to the design to make it more effective.
Our in-house designers can also help you build your design from scratch if needed.
This is one of the more obvious things when looking at maximising the effectiveness of your leaflet drops.
Your leaflets need to be delivered to all the households in an agreed area in perfect shape. This means that your leaflet should not be delivered in the rain or be folded when put through the letterbox.
Sometime a single fold might be necessary due to the size of the letterbox but whenever possible it should be avoided.
All our system from storage, transportation to delivery rules ensure that your leaflets are always kept in the best shape possible and that they are presented on each doormat they way they should look.
4. Repeated drops
The most effective technique one can employ when looking to maximise the effectiveness of a leaflet drop is to make it a part of multi-drop strategy.
There are many types of repeated drops but the basic idea lies in developing a multi-drop campaign with reasonable breaks between each drop building up to the ultimate sales pitch.
The leaflet designs can be made specifically for each round. When executed properly this technique can be the most effective brand building tool available to any local business in London.
To find out which areas of London would be best to cover with your leafleting campaign get in touch with us here.