There are many marketing techniques a beauty salon can use. Due to the visual nature of the business instagram and other social media platforms can be a really helpful.
We will look at leaflet distribution today as it is one of the staples and most effective marketing methods in London.
Lets have a look at long term vs. short term marketing for a beauty salon using leaflet distribution.
Short term marketing
It is good to focus on developing long term client relationships, building mind-share in your local area and gaining brand recognition but sometimes we need to get clients through our door as quickly as possible.
Leaflet distribution can be effective in this.
The power of leaflet distribution in quick lead generation and client acquisition lays in the fact that we can guarantee the delivery of your leaflets to each individual house in a pre-selected area.
When this is combined with an invitation to an event at your location or a discount code we can get some powerful results.
It is difficult to find this level of penetration of your market using other methods. Especially when we talk about specific geographic areas like London postcodes or neighbourhoods.
Social media advertising can get close but there are demographic groups you will miss using social media. Leaflet distribution gets to everyone.
Long term marketing
Leaflet distribution shines in the context of long term planning.
When we frame is in the context of long term vs. short term marketing for a beauty salon – long term marketing is always the better strategy.
Leaflet distribution has changed over the last decades and the new techniques in logistics that are now available have allowed us to run multi-drop campaigns.
This means that we will use your local area to deliver your leaflets as per usual but we will do some multiple times with carefully defined rest periods between each drop.
The same households will receive your leaflets multiple times. We can arrange for your leaflet design to be slightly different each time while keeping your branding and message consistent and clear.
This way we can create mind-share and brand recognition in a way that is difficult to achieve otherwise.
Marketing mostly work on repeated exposure. Whether we are talking about TV, social media or magazine ads. They are designed with the idea that you will see them multiple times. Leaflet distribution is the same.
It however gives you the extra ability to be in full control of how many times and when your potential clients will see your leaflets.
London is a busy place and to fully cut through the noise one needs to be inventive and aggressive. This is what our repeated drops allow you to do.
Long term vs. short term marketing for a beauty salon? When done correctly leaflets can be effective both situations.
The design and concept of the leaflet however has to be tailor to the use. The best thing you can do is to call a reputable company and discuss your needs and budget.
If you have any questions or if you'd like to book a campaign with us please get in touch here.