Leaflet distribution is a simple concept in theory. Print some flyers and put them through people's letterboxes. There are however many ways of doing this in the real world and it is a good idea to ask questions if you are looking to use the service of a leaflet distribution company. Let's have a look at some of the most commonly asked questions.
What is the cost of leaflet distribution?
What is the difference between shared and solo delivery?
Solo delivery simply means that your leaflet is the only flyer that is being delivered through each door. Most leaflet distribution companies however operate a shared delivery which means that they are delivering 2-3 leaflets at the same time through each door. This is a more economical way of distribution and has no negative impact on response rates.
Can I deliver leaflets myself?
Theoretically - yes. You can deliver your own leaflets by yourself. It can however be a very arduous task without the know-how that comes with years of experience in the business. We have constantly updated mapping systems, well trained staff and a great logistics team allowing us to deliver faster, cheaper and more reliably than any one-man-band.
How many leaflets should I print and distribute?
This will depend on your goals. It is generally accepted that a minimum effective dose when it come to any leaflet distribution drop is 5000 flyers. If we look at a local restaurant as an example delivering to an area of 20,000 households six times a year might be an ideal frequency. In that case a 120,000 leaflets a year would be a good start.
How to maximise response rates from leaflet distribution?
How long does it take to distribute 1000 leaflets?
We hope that we've answered some of your questions in this blog. If there is anything that is still unclear or if you'd like to book a leaflet distribution campaign with us get in touch here..