The Covid related government restrictions have become fairly unpredictable in the second half on 2020. Many of our clients therefore get in touch with us asking about our ability to deliver during various restriction scenarios. Let's discuss London leaflet distribution during restrictions.
At the beginning of the year we weren't sure ourselves about the status of our services and whether we would be able to distribute leaflets during lockdowns and other restrictions.
But very quickly into the year we started working with many local councils, GP practices, Vets and other organisation and businesses that were trying to inform their local areas about their services and availability.
In this process we found out that people employed in delivering and distributing material like leaflets, newspaper and mail are classed as essential workers. As such we are able to deliver leaflets for any company during any restrictions.
London leaflet distribution during restrictions therefore remains unchanged no matter what limitations the government imposes on business.
So we can deliver, but is it a good idea?
The fact that you can have your leaflets delivered during lockdowns and restrictions of course doesn't in itself imply that you should.
The answer the the questions whether it is a good idea for you to be running leaflet distribution campaigns during these times will depend on the type of business you are running.
Generally your campaigns should change somewhat to reflect the needs of your business. If you are running a restaurant leaflet distribution during restrictions is a great idea. You just need to make sure that your leaflets are sending people either to your own proprietary delivery system or to one of the delivery apps you use.
Remember. Many people are working from home and delivering leaflets to every household in your local area while people are at home is obviously a good idea.
Letting them know that they can have your delicious food delivered within minutes has been proven this year to be a powerful tool to keep you going through whatever restrictions we are having to deal with.
On the other hand if you are not trading or are trading in a reduced capacity and have a smaller advertising budget, planning your leaflet distribution campaigns to be hitting just as businesses are opening up after restrictions are lifted can help you restart your operation.
Letting people in your local London area know that you are in business, ready to trade and hitting them first thing as restrictions are easing can be a powerful tool to get you back in the game.
Include our logos on your leaflets
We at The Private Postman have developed a series of logos and graphics for our clients to use. These logos refer to various precautions your business might be taking that are worth informing your potential clients of.
These can be used on your leaflets but also your website and other marketing materials.
We hope that this article about London leaflet distribution during restrictions has been informative. If you would like to book a leaflet distribution campaign in London or if you have any questions please feel free to get in touch here.