Businesses and sole traders providing tutoring services have been affected by the lockdown measures to varying degrees. Some subjects and niches lends themselves to online tutoring and people in these fields might have had the lack to move most of their clientele to this way of teaching.
On the other hands some tutors, especially the ones working with very young children have probably not been so lucky.
Either way now that the restrictions that have caused the situation described above are easing lets have a look at local marketing for tutors after lockdown in London.
Why local?
Even though some tutoring services can be efficiently transferred to an online situation it is still a good idea to target people in your local area rather than anyone around the world.
Most people still prefer a face to face approach to learning and whenever possible they will choose a service that offers this. If you target your local area you can make sure that everyone interacting with your marketing knows that you offer both online and in person tutoring.
This way everyone can feel confident in selecting your services since they know that they will be able to use them no matter the situation in the future. If there is another lockdown in place they can use Skype or Zoom and if the situation goes back to normal they can look forward to face to face sessions.
PPE?
It is a good idea to mention the option of using some form of PPE in your tutoring session on your marketing materials. Some people are more sensitive than other so giving people the option can only widen the pool of possible clients.
Leaflet distribution?
One of the best mediums to use for targeting your local area is leaflet distribution. It is hard to find another marketing method that can guarantee you reaching every single household in your local part of London.
The lockdown measures are easing and it might be a good idea to identify what is your local London area and start informing them that you are back in business. Leaflet distribution is just the tool to do it.
As there is always some lag in designing/printing of leaflets as well as planning each campaign we generally recommend that our tutoring clients start this process in July already if they want to hit their first wave of new clients in late August or mid September.
We hope that this article about local marketing for tutors after lockdown has been helpful. If you have any questions or if you’d like to book a campaign please feel free to get in touch with us here.
