The world of marketing has changed considerably over the last couple of decades. TV adverts are no longer as effective as they once were and social media and online marketing has taken over in some industries.
The landscape in London has also changed drastically over this time period. Both demographically as well as physically.
What does this mean for London businesses and leaflet distribution. Leaflets in London. Is it worth it?
What kind of leaflet distribution
There are many ways one can deliver a leaflet to a potential client. There is hand to hand leaflet distribution where a person can hand out leaflets in a busy area or outside a tube station to people passing by. Some people opt for leaving leaflets on the windshields of cars etc...
We at The Private Postman believe in only one way of leaflet distribution. And that is door to door.
Handing out leaflets doesn't work for most businesses as it is difficult to do any type of targeting with this methods. Who knows who is passing by a tube station at a given time and where they live.
Leaving leaflets on cars in rainy London is borderline insane as the only thing it can achieve is annoying the unfortunate recipient.
Door to door leaflet distribution is how leaflet should be delivered. To a pre-selected area that matches your target demographic, through the letterbox and in perfect shape.
Door to door leaflet distribution also allows for targeting of specific areas and types of households.
Which is incredibly important as you want to be spending money on advertising to the people that can and might want to use your service. Not absolutely everyone.
Who uses leaflet distribution
So if leaflet distribution can be effective even thought the landscape in the world of marketing as well as London has changed who uses it?
The answer is most successful London business focused on serving their local areas.
There are multinational franchises that use leaflet distribution to advertise for their local branches as well as self-employed plumbers.
The size of the organisation doesn't matter.
If the company is focused on serving a clearly defined area or a demographic that can be found in London they use leaflet distribution.
The empirical answer to - Leaflets in London. Is it worth it? Is yes. Unless these businesses are interested in throwing money away. (which they are surely not).
Is is also not some sort of a traditional form of advertising embraced only by older businesses.
Many London start-ups including tech start-ups use leaflet distribution. At this point these nimble and young companies make up a good chunk of the leaflets going out there.
These are not traditional or traditionalist companies at all. They are interested in what works and what can bring them clients. Leaflet distribution happens to be one of the most effective methods to do so locally in London and so they embrace it also.
We hope that this blog about leaflets in London. Is it worth it? Has been helpful. If you' like to book a campaign with us or if you have any questions please feel free to get in touch with us here.