In our previous blog we discussed a variety of leafleting techniques in London that were all either very specialised or outright inappropriate. Today we'll discuss the most commonly used and the best leaflet distribution technique for local London businesses. Door to door leaflet distribution.
The previous techniques we discussed all came with a significant caveat. Leaving leaflets on cars is outright terrible and not advisable. B-to-B distribution can be very expensive and will work only in very specific cases and only when done by highly trained distributors.
Hand to hand leaflet distribution was quite cost-ineffective, impossible to track, not very targetted and only applicable to very specific types of business.
Door-to-door leaflet distribution
Door-to-door leaflet distribution on the other hand doesn't come with issues like the ones listed above. Due to the fact that it has been so widely used for so long it has been honed to a very precise and efficient way to advertise.
Door-to-door leaflet distribution is based on your leaflets going through the letterboxes of residential homes. This is a simple idea. And simple is good.
The locations where leaflets are being distributed week to week do not change. As the distributor can plan their system around the various locations that will be delivered to regularly each round of deliveries gets more and more effective.
On top of this most Door-to-door distribution happens on shared basis. This means that multiple leaflets are delivered at the same time. (Either two or three leaflets at a time is the sweet spot)
As such each delivery is considerably cheaper than any of the previously mentioned leafleting techniques in London.
Our leaflet distributors carry GPS devices on them while delivering. This means that each delivery is recorded and you are provided with the proof at the end of each campaign.
On top of this we operate a live tracking system that lets every client know where and when their leaflets are being delivered in real time. Unlike hand to hand distribution you can be absolutely sure that your leaflets were delivered correctly thanks to theses systems.
When recording various response rates across different delivery techniques we've registered the best results with door to door leaflet distribution every time. Per pound spent on your leaflet distribution campaign in London door-to-door is the most effective. With no competition amongst leafleting techniques.
With this way of delivering leaflets you can target both geographic areas as well as various demographics. A company with a good mapping system will be able to provide you with demographic information about various London areas which will contribute to the effectiveness of your campaigns.
Hopefully this article makes it clear that door-to-door leaflet distribution on shared basis is the most effective of all leafleting techniques in London. We at The Private Postman deliver millions of leaflets using this technique every month.
It works for small local business as well as large chains that deliver hundreds of thousands of leaflets all over London.
If you have any questions about leaflet distribution or if you'd like to book a campaign please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here.